Most brands rank.
The ones that win get cited by AI.
I help US SaaS & local‑service brands become the answer AI recommends — inside ChatGPT, Perplexity & Google AI Overviews. Not just ranking in blue links.
AI Citation Visibility
Example results from optimized client pages
Platforms I optimize for
About
The thinking behind the work
Search is shifting faster than it has in 20 years. Buyers now ask AI instead of scrolling ten blue links — and the brands that get cited in those answers win. That shift — Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) — is exactly what I do.
I'm an SEO + AEO/GEO specialist with 5+ years of experience, currently driving organic and AI-search visibility for US self‑storage and local‑service brands at Storable, where I own SEO across ~300 client websites.
I don't just audit — I build. I created a single dashboard tracking 900+ client sites with automated daily alerts, and I ship lightweight AI agents (n8n) that audit pages and output the exact fixes needed to improve AI visibility.
Industry‑Recognised Credentials
Google AI Professional Certificate
Coursera · Google
2026
Google AI Essentials
Coursera · Google
2026
AI in Marketing
Professional Certificate
2026
SEO & AEO/GEO Practitioner
Hands-on — Storable
5+ yrs
My approach
Scaling visibility with AI‑first SEO
Most SEO playbooks were written for Google 2018. I build strategies for where buyers are actually searching today — and will be tomorrow.
Make pages answer-ready for AI models
Build automation that replaces manual audits
Track everything at scale — 900+ sites, one view
Pair organic with paid for full-funnel coverage
Answer-Ready Content
Schema, FAQ structure, entity coverage, and citable formatting that gets brands referenced inside AI results.
Data at Scale
A unified GA4 → Looker Studio pipeline tracking 900+ client sites with automated daily traffic-drop alerts.
AI-Powered Fixes
Lightweight n8n agents that audit a URL and output prioritized AI-visibility recommendations — automatically.
PPC That Compounds
Paid campaigns designed to complement organic AI-search — so your brand wins at every stage of the buyer journey.
What I do
Areas of Expertise
From AI-search visibility to paid campaigns and analytics automation — built from real work, not slides.
SEO Strategy
End-to-end organic search — technical audits, keyword architecture, content strategy, and on-page optimization across 300+ client sites.
AEO / GEO
Answer Engine & Generative Engine Optimization — making your brand the answer AI gives in ChatGPT, Perplexity, and Google AI Overviews.
PPC & Paid Media
Paid search and display campaigns designed to compound your organic strategy — with ₹30L+/month in managed ad budgets across Google and Meta.
Analytics & Data
Custom GA4 → Looker Studio pipelines, automated reporting, and dashboards that surface what matters — across hundreds of properties at once.
AI Automation
Lightweight n8n agents that audit pages, trigger alerts, and output prioritized fixes — replacing hours of manual work with automated intelligence.
Team & Budget Leadership
Led a 4-person digital marketing team delivering SEO and paid campaigns for Indian and international clients including Dubai.
Work
Portfolio Highlights
Real projects, real results — built for the era where AI is the search engine.
AI-Powered Multi-Client Analytics Dashboard
Consolidated 900+ GA4 properties into a single free pipeline (Google Apps Script → Looker Studio) with automated daily traffic-drop alerts — replacing hours of manual checking with instant notifications.
Self-Storage AEO Benchmark Study
Analyzing AI-citation visibility across 40–50 US self-storage and local-service brands — measuring who gets cited in ChatGPT, Perplexity, and Google AI Overviews and why. Original data, published openly.
AEO Optimization Agent
An n8n-powered agent that audits any URL and outputs a prioritized list of AI-visibility fixes — schema gaps, missing entity signals, FAQ structure issues, and citable content recommendations.
US Self-Storage SEO at Scale
Own SEO strategy across ~300 US self-storage & local-service client websites at Storable — technical SEO, content architecture, and AI-search optimization for a competitive, high-intent vertical.
Multi-Market Paid Campaigns
Led a 4-person team managing ₹30L+/month in combined ad budgets across Google Ads and Meta for Indian and international clients including Dubai — from strategy to execution.
"Cited or Invisible?" Series
A signature content series analyzing why certain brands appear inside AI answers and others don't — with teardowns, schema examples, and actionable takeaways for marketers navigating the new search.
AI Assistant
Ask Praful
Curious about AEO, SEO strategy, or how AI search actually works? Ask me anything.
Praful's AI Assistant
Powered by Claude · SEO + AEO specialist
Hi! I'm Praful's AI assistant.
Ask me about AEO, SEO strategy, AI search, or anything digital marketing.
This assistant reflects Praful's expertise and approach — not a general-purpose chatbot.
Trust
The Trust I've Earned
Praful doesn't just improve rankings — he thinks about where search is going and builds for that. The AEO work he did for us showed up in AI Overviews within weeks.
Client · US Self-Storage Brand
Director of Marketing
The analytics dashboard he built gave us visibility we'd never had before. 900+ sites, one view, daily alerts. It changed how our entire team operates.
Client · SaaS Company
VP of Growth
Most SEO people talk about AI search. Praful actually understands the mechanics — schema, entity signals, citable structure. He's a genuine practitioner in a field full of theory.
Industry Peer
Head of SEO, Digital Agency
Tools & platforms I work with daily
Get in touch
Let's build something worth searching for.
If your brand wants to be the answer AI recommends — or if you're thinking about SEO strategy, AEO, analytics automation, or PPC — I'd love to connect. Open to remote and international engagements.